Unique Selling Proposition

2 min. read

Let’s say you’ve decided to purchase a practice, and you’ve found one that looks interesting. Before you sign, you must complete a thorough analysis of the present condition, and an appraisal of the future by defining your unique selling proposition (USP).

A company’s USP is what sets them apart from their competitors. Instead of providing a laundry list of competitive advantages, a USP is a succinct statement of what your practice does, how it solves your patient’s challenges and why it is better than your competitors.

Examples of USPs

“We're number two. We try harder.” Avis

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