2 min. read
Let’s say you’ve decided to purchase a practice, and you’ve found one that looks interesting. Before you sign, you must complete a thorough analysis of the present condition, and an appraisal of the future by defining your unique selling proposition (USP).
A company’s USP is what sets them apart from their competitors. Instead of providing a laundry list of competitive advantages, a USP is a succinct statement of what your practice does, how it solves your patient’s challenges and why it is better than your competitors.
“We're number two. We try harder.” Avis
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