Year 1 Marketing Plan

A group of people review a marketing plan covered in sticky notes.

3 min. read

A marketing plan is a roadmap to where you see your practice in the future and how you plan to get there. However, marketing is not just advertising. A total marketing plan includes many elements that can be divided into four categories (the four Ps) Product, Price, Promotion, and Place. After you complete your marketing plan for your first year in business, you can revise the plan as needed and use it in future years.

Product/Service: This is your USP (unique selling proposition) – the benefits of your product/service to the purchaser – also known as the perceived value. It is the focus of the other sections of your marketing effort.

Price: The price you set will affect the decision of consumers to purchase your service. You also need to consider your budget for your marketing efforts.

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