1 min. read
Financial management has two goals: profitability and viability. The practice wants to be profitable and continue in business. It is possible to be profitable and yet fail to continue business.
In maximizing profits, there is a trade off between risk and return. The greater the risk we undertake, the greater the anticipated profit we demand. We make many financial decisions on the basis of whether the return on a specific investment is great enough to justify the risk involved.
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